The Challenge Community Team Blog

Today was a very basic intro to backlinking. Ed Dale promises some awesome backlink technique starting tomorrow- something he’s been testing for the last year. we’ll just have to wait and see. Google sees backlinks like a “like” vote for your site and the more positive  “votes” you get, the more Google sees you as a valuable site.He spoke about the difference between links from a low- authority and high- authority sites. Ed compared it to a neighbor (low-authority) saying that he’s the “Hottest man in the universe” and the results would be if several top stars (high-authority) said he was. Who would be considered more credible? The blind neighbor or those who know what’s hot and what’s not? He also pointed out the importance of doing it the correct way- using anchor tags. using your keywords as the hyper-linked text. Visit our Challenge Team Blog on backlinking is much more effective from an SEO standpoint than click here to visit our Challenge Team Blog and checkout our new post on backlinks. Google doesn’t know what to do w/ “click here” and therefore will not give it as much value as the “backlinking” keyword. One thing Ed did not bring up today is that you should not just link to your homepage. You should link to a post or page that is relevent to the content or one of your inner pages.  It encourages the spiders to go to  your site and crawl outwards. Here’s a little more on deep … Continue reading →